In 2023, as India proudly hosted the ICC Men's Cricket World Cup, Mahindra Tractors, as a sponsor, seized the opportunity to engage with the buzzing conversation. Renowned as champions on every terrain, we strategically connected with our audience, leveraging the excitement surrounding the event.
“12 saal baad, cup home ground pe laut aaya hai.
Wahi toughness, wahi power aur wahi jigar ke saath,
hum takkar ke liye tayyar hai!
Iss saal, hum likhenge champions ki kahani.
Rahenge har mitti pe, har ground pe, har chunauti pe bhaari.
Kheti ke champions hai hum.”
#YehHumaraMaidanHai
Wahi toughness, wahi power aur wahi jigar ke saath,
hum takkar ke liye tayyar hai!
Iss saal, hum likhenge champions ki kahani.
Rahenge har mitti pe, har ground pe, har chunauti pe bhaari.
Kheti ke champions hai hum.”
#YehHumaraMaidanHai
After a long wait of 12 years, the World Cup has returned to our home ground. It is time to show the world what we’re made of. Sweat, rain, no challenge can stop us. Toughness is in our blood, and we’re here to claim what’s ours. We’re champions on every soil, and this is our home ground!
